In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike also owned Bauer Hockey from 1995 to 2008, and previously owned Cole Haan, Umbro, and Hurley International. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7, and subsidiaries including Air Jordan and Converse. The company takes its name from Nike, the Greek goddess of victory. The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. “And we’ve continued the momentum into Q3 with a significant holiday launch of the Jordan 11 ‘Bred,’ meeting demand for one of sneaker culture’s all-time favorites at an incredible scale.Nike, Inc. “What’s most exciting is we’re still in the early stages of diversifying the Jordan portfolio,” former CEO Mark Parker said when announcing Nike’s fiscal second-quarter results in December, which included the first billion-dollar quarter for the Jordan Brand. MJ’s brand shows no signs of slowing down. The brand is easily worth north of $10 billion, in addition to the billions of dollars in profits it has generated over 35 years and its halo impact on sales of other Nike-branded products. The Jordan Brand had revenue of $3.1 billion in the fiscal year ending May 2019-only 8% of company revenue- but likely represents a larger chunk of the market value because its 10% growth rate is faster than the company’s overall. Nike’s market cap of $136 billion is three times the size of Adidas. Nike's North American revenue from footwear amounted to about 12.2 billion U.S. Reebok, which Adidas bought in 2005, posted lower revenue last year than it did in 1990. This timeline presents Nike's North American revenue from 2009 to 2022, by segment. Im vergangenen Jahrzehnt konnten beide Branchenfhrer - Ausnahme das Corona-Jahr 2020 - ein stetiges Wachstum generieren. Branchenvize Adidas erzielte im selben Jahr einen Umsatz von rund 22,5 Milliarden Euro. Nike’s $40 billion in revenue over the last 12 months was 60% more than Adidas’ and 43 times what it was before it added Jordan. Im Jahr 2022 setzte Nike als grter Sportartikelhersteller weltweit knapp 43,8 Milliarden Euro um. While Nike helped make Jordan a billionaire-his current net worth is $2.1 billion-he paved the way for Nike to leave Adidas and other competitors in the dust. The top nine models were all made by Nike. Seventy-seven percent of NBA players wore Nike or Jordan shoes during the 2019-20 season, according to shoe database site Baller Shoes DB. The Swoosh was even more dominant in the lifestyle basketball category, with a 96% share. Nike’s share of the performance basketball market, including the Jordan Brand, was 86% last year, according to market research firm NPD. Nike now has a virtual monopoly in the once-competitive basketball sneaker business. Nike has recruited a new crop of burgeoning NBA talents, including Zion Williamson and Luka Doncic, to promote the Jordan Brand. Nike aggressively signed NBA players throughout the 1990s and 2000s, and stars like Kobe Bryant and James helped build its business in the U.S.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |