![]() "That's the same thing that happens with gambling. Gardere compares the rush women like D'Andrea and Hilton feel when they play the game to what others feel when they gamble. "I was on vacation in Cancun, and I'd find myself leaving the pool to go back to the room, and I would sit there and I'd be playing Candy Crush trying to get to the next level," she said. "We're listening to music, which is very soothing, as we're playing it we hear a male voice that's giving us all this positive reinforcement."ĭenise D'Andrea is another woman in the Candy Crush Saga target demographic who finds herself unable to stop playing the game, even while on vacation. Jeffrey Gardere, assistant clinical professor at Touro College of Osteopathic Medicine in New York. ![]() "Every time you reach a certain level you get a sense of satisfaction," said Dr. ![]() Hilton is right in the game's demographic, according to King, which says women ages 25 to 55 are its most loyal customers, reports the U.K.'s Daily Mail. Download Candy Crush Soda Saga now From the makers of the legendary Candy Crush Saga comes Candy Crush Soda Saga Unique candies, more divine matching combinations and challenging game modes brimming with purple soda and fun This mouth-watering puzzle adventure will instantly quench your thirst for fun. Hilton says she has spent the past year, and a lot of money, getting to level 245, out of 400, in the game. Think Gaming estimates that Candy Crush brings in around $633,000 per day for, its Britain-based maker, or $231 million per year in the U.S. The game, in which players must move the candy pieces to line up three of the same type in a row to crush them or make them disappear in order to start all over, is the most downloaded mobile game on both Android and Apple devices, according to industry data.Ĭandy Crush Saga is also the top-grossing mobile app because, while it is free to download and play, you can purchase additional lives to stay in the game. Hilton, of Steilacoom, Wash., is one of the approximately 45 million people who play Candy Crush Saga on Facebook each month. "When my husband told me our iTunes total, he was like, 'You've got to stop,'" Mary Hilton told ABC News. The game, available through a free app, is called Candy Crush Saga, and it's an addiction people are apparently willing to spend a lot of money on. Walk down any sidewalk or ride on any subway train and there's a good chance you'll see people glued to their smartphones strategically trying to swipe candy pieces from one space to another.
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